Looking for a company online becomes second nature to us when we encounter a good product bought in a physical store, when we are just too lazy to do a store purchase, or when a pandemic strikes. Going online is usually the first point of contact when in search for services and products we need.
Businesses that mainly operate offline should have a website as its first point of contact for potential customers to easily reach them. Ensuring that your business website is optimised and up to date is important for your company to be relevant in today’s digitally connected world.
Here are the reasons why you need a modern website:
1. Create Better Accessibility for your Business
Customers get first impressions of your brand and your business straight away from the way your website functions and is designed, so you want the popular opinion to be a reputable one. Having a modern website improves your online presence to your market and amplifies your business reach as a result.
2. Optimised Functionality
Modern websites are easy to navigate, well-structured, attractive and well- designed. They communicate your useful content and your brand message to your customers at one glance. This makes their browsing experience easy to navigate, more functional and help your business gain more leads, decreased bounce rates and more engagement.
3. Increased Discoverability
Having an understanding of search engine requirements to keep your website searchable is just as important as having a website itself. A modern website weaves your brand keywords into your content integrated with the latest SEO prerequisites that will help you maximise your search engine ranking.
4. Security Integration
To ensure that your website is not easily hacked with all valuable data corrupted, your website security has to adapt with the ever-changing IT environment that is constantly in flux. Modern websites can now adapt and be seamlessly updated with the use of software and plug-ins to guarantee that your website is secure.
5. Responsive Design Optimisation
Having a responsive design with any device is essential for modern websites because tablets and smartphones are becoming the go-to way that people access the internet.
As a whole, creating a modern website for your brand will amplify your reach to achieve quantifiable leads and sales for your business.
We at Zibe will be keen to assist you to build your modern website from the ground up integrating your branding, design, security, device responsiveness and searchability. Zibe us during your availability this week, so we can sit down, plan and transform your website with ease.