Digital marketing is constantly evolving. Different industries such as healthcare, marketing, retail, distribution, supply and even human resources are up to a journey that will change the way things are done in keeping up with the extended pandemic times. Get ready to see the many ways business and customer experience become more and more revolutionised this year. Dramatic changes await us as we see innovation in technology, framework, strategy and digitalisation.
Check out these trends that will serve as a helpful roadmap for 2022:
- Creating experiences take centre stage.With a clamour for social attention, businesses will have to focus their marketing efforts on creating experiences at each phase of interaction with customers for that much needed social media word-of-mouth. This is one of the reasons why digital video advertising on shorter formats will be seen more and more not just this year but in the coming decade.
- Faster websites. Most businesses adapt a fast paced culture. However, most websites are not keeping up as they are still not giving their clients the mobile-optimised experience. There is a way though how businesses can speed up website load time by using cloud services. It is just a matter of making sure marketers are at work on getting their websites optimised.
- Marketing strategies will be dominated with SEO. With SEO being one of the most valuable forms of digital marketing, businesses will have to make sure they have the latest algorithms in order to continuously climb up the ranks of search engines. However, this also means providing meaningful and outstanding experiences for users.
Given these trends, keep in mind that foundations would always be of utmost importance. Majority of business growth will come from the foundational tools in digital marketing and finding a dependable partner in optimising your base digital execution is crucial. To learn more how Zibe can help with your digital marketing strategy, book a demo, call (0800 180 088) or email us at firstname.lastname@example.org.
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